ACL - Rebranding: Logo, Identity
ACL - A seasoned B2B Communications Tech company tasked us with re-thinking their almost 18 year old logo and identity, which had only been very minimally changed over the years. This need arose from organizations in the space resorting to relatively cleaner, more minimal aesthetics - in line with the trends that reign currently.
01. Their old logo
02. Exploration spanned a vast range of concepts and ideas, to be sure we could zero in on exactly what they wanted.
03. The Logo
04. Grid and process
05. Fonts and Colour Palette
06. Letterhead & Visiting Cards

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